Small Business Saturday - November 29, 2025
How Did Small Business Saturday Start?
Small Business Saturday began as a campaign by American Express in 2010 to encourage community shopping. By 2012, the initiative featured free advertisements for local businesses, resulting in approximately $5.5 billion spent on small enterprises. According to the Small Business Administration, this amount surged to $17 billion by 2023.
Why Choose to Shop at Small Businesses?
Shopping at local small businesses helps you forge a personal bond with your community and the individuals who contribute to its strength.
1. Support Local Products: Local businesses frequently provide items sourced from nearby suppliers, including farmers.
2. Economic Impact: Sourcing locally not only generates jobs but also enhances revenue within the community.
The Benefits of Supporting Local Businesses.
- Local businesses support local non-profits significantly more than larger corporations. They contribute 250% more to community non-profits.
- Investing in your hometown: Shopping locally means 68% of every $100 spent returns to your community.
- Environmental advantages. Shopping at nearby stores has a smaller environmental footprint. Additionally, you may use less energy traveling to that local store.
Why Small Businesses Are Online.
1. Many small businesses closed their physical stores during Covid and shifted to online shopping to serve their customers needs.
2. They launched an online business because they lacked the funds to move to a physical storefront, or perhaps couldn't find a suitable location that fit their business and customers needs.
3. New and frequent customers have the flexibility to purchase their items at their convenience, selecting a time that suits them best. They can choose to pick up their orders or opt for direct shipping the very next day.
4. Small Business Saturday isn’t merely a day to snag holiday goodies; it's a rally cry to champion mom-and-pop business and fortify the community spirit!
On Small Business Saturday 2025, you're not just shopping; you're adding magic to what makes small businesses unique.
